Attempt to put aside biases and approach the challenge with fresh eyes.
Observe, engage, and immerse oneself as much as possible with the end user and their challenge.
have a point of view and name the problem statement.
set out a large quantity and broad range of ideas. Nothing is out of bounds.
Get ideas out into the world so people can interact with them.
This is the chance to gather feedback, refine solutions, and continue to learn about the users.